Uploaded March 2026 | Updated September 2026, 3 weeks ago
This week on What's Up in Makeup, I went down a rabbit hole on an AI focused TikTok brand claiming to be K-Beauty and...at the end was a barn in Connecticut. Kiki Chanel goes IN on Leaked Labs and makes some points I hadn't considered. Alix Earle is launching a skincare brand that might actually be worth paying attention to. Also this week: Sol De Janeiro loses a dupe lawsuit, the founder of Tarte starts a new brand with her sons, the biggest beauty merger in history might be coming and there is SO much family drama involved! All of that and more in this week's beauty news!
*Articles*
Jiyu tinyurl.com/5n7jnerp
Alix Earle’s Reale Actives tinyurl.com/bsaasp2y tinyurl.com/fxfbb9wz
Sol De Janeiro Dupe Lawsuit tinyurl.com/42s5s4bz tinyurl.com/4rx6p2ub
Olaplex tinyurl.com/bdknde37 tinyurl.com/4n7vmwxb tinyurl.com/27y53uxd
Tarte and Finnsul tinyurl.com/5cpsmhda
Estee Lauder and Puig tinyurl.com/ywdb7vd2 tinyurl.com/5h5dmen6 tinyurl.com/mr235frs tinyurl.com/4xvpystw tinyurl.com/yeyes5y7
Videos
@KikiChanel youtube.com/watch?v=egPNugh6qR8
@JamesWelsh youtube.com/watch?v=V2sehNxsDGo
*Time Stamps*
0:00 Intro
1:41 Is TikTok brand JIYU Actually K Beauty?
10:52 Alix Earle Launches Skincare Brand
14:17 Sol De Janeiro Loses Lawsuit!
19:09 Leaked Labs UPDATE! + Kiki Chanel Goes IN on the whole concept!
42:46 Tarte Founder Starts NEW Brand
45:11 Is the BIGGEST Beauty Merger EVER Coming?
48:55 Olaplex Acquired for a LOT of Money
51:13 Foundations of the Past and Present
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
This week on What's Up in Makeup, I went down a rabbit hole on an AI focused TikTok brand claiming to be K-Beauty and...at the end was a barn in Connecticut. Kiki Chanel goes IN on Leaked Labs and makes some points I hadn't considered. Alix Earle is launching a skincare brand that might actually be worth paying attention to. Also this week: Sol De Janeiro loses a dupe lawsuit, the founder of Tarte starts a new brand with her sons, the biggest beauty merger in history might be coming and there is SO much family drama involved! All of that and more in this week's beauty news!
*Articles*
Jiyu tinyurl.com/5n7jnerp
Alix Earle’s Reale Actives tinyurl.com/bsaasp2y tinyurl.com/fxfbb9wz
Sol De Janeiro Dupe Lawsuit tinyurl.com/42s5s4bz tinyurl.com/4rx6p2ub
Olaplex tinyurl.com/bdknde37 tinyurl.com/4n7vmwxb tinyurl.com/27y53uxd
Tarte and Finnsul tinyurl.com/5cpsmhda
Estee Lauder and Puig tinyurl.com/ywdb7vd2 tinyurl.com/5h5dmen6 tinyurl.com/mr235frs tinyurl.com/4xvpystw tinyurl.com/yeyes5y7
Videos
@KikiChanel youtube.com/watch?v=egPNugh6qR8
@JamesWelsh youtube.com/watch?v=V2sehNxsDGo
*Time Stamps*
0:00 Intro
1:41 Is TikTok brand JIYU Actually K Beauty?
10:52 Alix Earle Launches Skincare Brand
14:17 Sol De Janeiro Loses Lawsuit!
19:09 Leaked Labs UPDATE! + Kiki Chanel Goes IN on the whole concept!
42:46 Tarte Founder Starts NEW Brand
45:11 Is the BIGGEST Beauty Merger EVER Coming?
48:55 Olaplex Acquired for a LOT of Money
51:13 Foundations of the Past and Present
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
