Uploaded October 2025 | Updated September 2026, 2 weeks ago
Can crowdfunding backers actually become your most valuable product development team?
Launching on Kickstarter isn't just about raising money—it's about building a community of champions who will shape your product's future. In this episode of B2B Breakthrough, host Ciara Cristo talks with Christian Reed (linkedin.com/in/christianrreed/), founder of Reekon Tools (https://support.reekon.tools/hc/en-us), about leveraging Kickstarter as both a funding platform and a continuous research system. Christian shares how listening to backer feedback led to creating entirely new product variants that now account for 20-30% of sales, and reveals why Kickstarter backers remain the most loyal, long-lifetime customers five years after launch.
Christian Reed is the founder of Reekon Tools, a company transforming how construction and home improvement professionals capture measurements. Previously, he worked at Form Labs, a 3D printing company, where he developed his passion for enabling makers to create what was previously impossible. Christian and his team have developed digital tape measures that seamlessly integrate with spreadsheets, PDFs, and project management software, helping professionals complete their work faster with fewer errors.
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Can crowdfunding backers actually become your most valuable product development team?
Launching on Kickstarter isn't just about raising money—it's about building a community of champions who will shape your product's future. In this episode of B2B Breakthrough, host Ciara Cristo talks with Christian Reed (linkedin.com/in/christianrreed/), founder of Reekon Tools (https://support.reekon.tools/hc/en-us), about leveraging Kickstarter as both a funding platform and a continuous research system. Christian shares how listening to backer feedback led to creating entirely new product variants that now account for 20-30% of sales, and reveals why Kickstarter backers remain the most loyal, long-lifetime customers five years after launch.
Christian Reed is the founder of Reekon Tools, a company transforming how construction and home improvement professionals capture measurements. Previously, he worked at Form Labs, a 3D printing company, where he developed his passion for enabling makers to create what was previously impossible. Christian and his team have developed digital tape measures that seamlessly integrate with spreadsheets, PDFs, and project management software, helping professionals complete their work faster with fewer errors.
-- SUBSCRIBE --
Don't forget to subscribe to our channel to get the knowledge you need to grow your business and source on Alibaba.com: bit.ly/3oZjGVc
-- Get connected on social --
Facebook: facebook.com/Alibaba.comBuyers
Instagram: instagram.com/alibaba.com_official
Twitter: twitter.com/AlibabaSourcing
LinkedIn: linkedin.com/company/alibaba-com
