Uploaded February 2021 | Updated September 2026, 2 weeks ago

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Discover the story behind the Kia-Morphia - a first of its kind anamorphic installation, re-imagining our brand activation and experience at the Australian Open.

Designed to bring our new brand logo and purpose #MovementThatInspires to life through an immersive 3D anamorphic illusion, the LED digital cube display features impressive animations of Rafael Nadal in action, our new EV vehicle range and of natural elements that represent our new brand direction.

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