Uploaded November 2023 | Updated September 2026, 1 week ago
Is a turkey burger finally making its debut, right on time for the Holidays 2023? Apologies for any raised expectations, but this KFC is staying true to its roots and its primary ingredient, chicken.
KFC is challenging the commonly held belief that 'the customer is always right', particularly when it comes to their festive menu offerings. Despite persistent requests from patrons for a turkey burger, the fast-food giant wants to emphasize that it is, unequivocally, a chicken-centric establishment.
"We saw you. We heard you. And we ignored you. We're sticking with chicken. The Stuffing Stacker. Only until 1st of January 2024."
Positioning this initiative as 'the world’s first anti-UGC (user-generated content) campaign', the chain is resolute in its commitment to resist external pressures and maintain its focus on chicken.
Kate Wall, Strategy and Innovation Director at KFC (UK and Ireland), said: “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
Brand: KFC, UK & Ireland.
Strategy and Innovation Director: Kate Wall.
Marketing Lead: Danielle Ruggles.
Brand Manager: Rebecca Bottriell.
Creative agency: Mother, London.
Global Creative Partner and Chief Creative Officer at Mother London: Felix Richter.
Media Agency: Mindshare UK.
Casting: MindsEye.
Post-Production: STITCH Editing.
Visual Effects and Design: Black Kite Studios.
Sound and Vision Studio: No.8.
Music Supervision: The Hogan.
Is a turkey burger finally making its debut, right on time for the Holidays 2023? Apologies for any raised expectations, but this KFC is staying true to its roots and its primary ingredient, chicken.
KFC is challenging the commonly held belief that 'the customer is always right', particularly when it comes to their festive menu offerings. Despite persistent requests from patrons for a turkey burger, the fast-food giant wants to emphasize that it is, unequivocally, a chicken-centric establishment.
"We saw you. We heard you. And we ignored you. We're sticking with chicken. The Stuffing Stacker. Only until 1st of January 2024."
Positioning this initiative as 'the world’s first anti-UGC (user-generated content) campaign', the chain is resolute in its commitment to resist external pressures and maintain its focus on chicken.
Kate Wall, Strategy and Innovation Director at KFC (UK and Ireland), said: “Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love.”
Brand: KFC, UK & Ireland.
Strategy and Innovation Director: Kate Wall.
Marketing Lead: Danielle Ruggles.
Brand Manager: Rebecca Bottriell.
Creative agency: Mother, London.
Global Creative Partner and Chief Creative Officer at Mother London: Felix Richter.
Media Agency: Mindshare UK.
Casting: MindsEye.
Post-Production: STITCH Editing.
Visual Effects and Design: Black Kite Studios.
Sound and Vision Studio: No.8.
Music Supervision: The Hogan.
