Uploaded January 2025 | Updated September 2026, 3 weeks ago

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How do you build your credibility to make deals? Simple. You establish your 3Es.

Learn how in this lesson from Ken Sterling's masterclass: Lock In Deals With Influence & Persuasion.

Or read about leverage at: inc.com/ken-sterling/this-rule-helps-you-never-negotiate-against-yourself/91104571

To hire this speaker to speak at your next event, contact BigSpeak Speakers Bureau (805) 965-1400.

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This video is part of the &then Speaker Series, a partnership between Madecraft and Cornerstone OnDemand!

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