Uploaded February 2025 | Updated September 2026, 3 weeks ago

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For dealmaking, “There are two winners in every deal. The first guy who gets the deal—and the next guy in line who knows he's not going to get the deal, so he moves on to close another deal!".

Learn when to move on to the next deal in this lesson from Ken Sterling's masterclass: Lock In Deals With Influence & Persuasion.

Or read about what to do at: inc.com/ken-sterling/4-ways-to-know-the-deal-isnt-happening/91144035

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This video is part of the &then Speaker Series, a partnership between Madecraft and Cornerstone OnDemand!

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