BigSpeak Speakers Bureau | Kathy Varol - Lead The Future Of Your Industry By Mastering ESG @BigSpeakSpeakersBureau | Uploaded November 2023 | Updated October 2024, 1 hour ago.
bigspeak.com/speakers/kathy-varol
Kathy is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.
Kathy has 20 years of experience across brand marketing, strategy and impact, working at established brands like adidas, MillerCoors and Microsoft.
Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.
Kathy’s wealth of hands-on experience creating purposeful change includes crafting the Diversity and Inclusion (D&I) strategy for adidas. Through this experience, Kathy has learned the unintentional barriers that get in the way of a thriving culture, as well as how to foster a culture of inclusion, collaboration and continuous improvement.
Kathy is an expert at establishing a purpose that galvanizes the entire company in the same direction, developing strategic partnerships through aligned missions, and crafting purpose strategies that create the most valuable form of marketing (word of mouth).
To hire this speaker to speak at your next event, contact BigSpeak Speakers Bureau (805) 965-1400
For information about BigSpeak,
bigspeak.com
youtu.be/FMlFvZIJJJE
bigspeak.com/speakers/kathy-varol
Kathy is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brain power of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how to” with clients, so they can skip the hard lessons and go straight to strategies that work.
Kathy has 20 years of experience across brand marketing, strategy and impact, working at established brands like adidas, MillerCoors and Microsoft.
Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.
Kathy’s wealth of hands-on experience creating purposeful change includes crafting the Diversity and Inclusion (D&I) strategy for adidas. Through this experience, Kathy has learned the unintentional barriers that get in the way of a thriving culture, as well as how to foster a culture of inclusion, collaboration and continuous improvement.
Kathy is an expert at establishing a purpose that galvanizes the entire company in the same direction, developing strategic partnerships through aligned missions, and crafting purpose strategies that create the most valuable form of marketing (word of mouth).
To hire this speaker to speak at your next event, contact BigSpeak Speakers Bureau (805) 965-1400
For information about BigSpeak,
bigspeak.com
youtu.be/FMlFvZIJJJE
