Uploaded March 2024 | Updated September 2026, 5 hours ago
"All we need is one!" It's the last day of KALW's spring fundraising drive. Only $24,000 to go. Damien D Minor, is our host/connector. Ashleyanne Krigbaum is our community guest/expert. And GoalBusters' Jim Anderson is producing this pledge break. He is also the "closer." This was impromptu. We did not rehearse. Granted, Damien and I had worked together for most of the past two weeks.
Original KALW Facebook Caption: All we need is ONE! Singing & dancing on the last day of our spring fundraising campaign. Pitching on the last day of the May drive. Happy to have Ashleyanne Krigbaum, Damien D Minor, and Jim Anderson in the house! We have less than $24,000 to go before 5 p.m.
GoalBusters implements concepts from Malcolm Gladwell's book the "The Tipping Point" during our multi-person, pledge breaks. In order to create a social epidemic or a really good three-person pledge break, you need a connector, expert/maven and a closer.
1. The connector is known and trusted by the person you are trying to motivate to action. This is generally the regular program host.
2. The maven or expert is the person who knows the most about the subject, the program or event. This can be station staff, or a community guest, but they are making the best "case for support.."
3. The closer brings everything together that the connector and expert have shared and directly asks for support.
Good luck on your next pledge drive!
---
Alice Ferris Photography, 2019
GoalBusters Consulting, LLC
"All we need is one!" It's the last day of KALW's spring fundraising drive. Only $24,000 to go. Damien D Minor, is our host/connector. Ashleyanne Krigbaum is our community guest/expert. And GoalBusters' Jim Anderson is producing this pledge break. He is also the "closer." This was impromptu. We did not rehearse. Granted, Damien and I had worked together for most of the past two weeks.
Original KALW Facebook Caption: All we need is ONE! Singing & dancing on the last day of our spring fundraising campaign. Pitching on the last day of the May drive. Happy to have Ashleyanne Krigbaum, Damien D Minor, and Jim Anderson in the house! We have less than $24,000 to go before 5 p.m.
GoalBusters implements concepts from Malcolm Gladwell's book the "The Tipping Point" during our multi-person, pledge breaks. In order to create a social epidemic or a really good three-person pledge break, you need a connector, expert/maven and a closer.
1. The connector is known and trusted by the person you are trying to motivate to action. This is generally the regular program host.
2. The maven or expert is the person who knows the most about the subject, the program or event. This can be station staff, or a community guest, but they are making the best "case for support.."
3. The closer brings everything together that the connector and expert have shared and directly asks for support.
Good luck on your next pledge drive!
---
Alice Ferris Photography, 2019
GoalBusters Consulting, LLC
