Uploaded July 2026 | Updated September 2026, 3 weeks ago
K Camp gets asked how he's survived every platform shift, SoundCloud, streaming, all of it. His answer starts with surrounding yourself with smart people, including friends deep in tech, so you catch waves before they land. Then he makes the claim: "We broke TikTok," with "Lottery" setting the app on fire off nothing but pushing a record they were already pushing onto a new platform.
What he admits next is the part that stings, he never made a TikTok account until roughly three years after his own song took over the app, because he thought he was too cool for it. He says that's exactly the mindset that gets artists left behind.
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K Camp gets asked how he's survived every platform shift, SoundCloud, streaming, all of it. His answer starts with surrounding yourself with smart people, including friends deep in tech, so you catch waves before they land. Then he makes the claim: "We broke TikTok," with "Lottery" setting the app on fire off nothing but pushing a record they were already pushing onto a new platform.
What he admits next is the part that stings, he never made a TikTok account until roughly three years after his own song took over the app, because he thought he was too cool for it. He says that's exactly the mindset that gets artists left behind.
Subscribe! goo.gl/vHliH9
