Uploaded September 2016 | Updated September 2026, 2 hours ago
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.
He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.
Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.
John is more interested in growing his audience than he is growing his sponsorship revenue.
Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.
Big Idea –
It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)
Links –
How To Podcast Book – GrabTheBook.com YouTube Strategies Book – BestYouTubeBook.com How To Stream Video Live Book – amzn.to/1SZTQ1e How To Podcast App – HowToPodcastApp.com/iOS The Podcast Report App – ThePodcastReport.com/App VidSummit – vidsummit.com Midroll - Midroll.com John's Show - EOFire.com Podcaster Paradise - podcasterparadise.com
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.
He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.
Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.
John is more interested in growing his audience than he is growing his sponsorship revenue.
Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.
Big Idea –
It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)
Links –
How To Podcast Book – GrabTheBook.com YouTube Strategies Book – BestYouTubeBook.com How To Stream Video Live Book – amzn.to/1SZTQ1e How To Podcast App – HowToPodcastApp.com/iOS The Podcast Report App – ThePodcastReport.com/App VidSummit – vidsummit.com Midroll - Midroll.com John's Show - EOFire.com Podcaster Paradise - podcasterparadise.com
