Uploaded February 2024 | Updated September 2026, 2 weeks ago

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“Your model is your most valuable resource. You have to take care of them, you have to be respectful, you have to attend to their needs.” -

Photography legend @JoeMcNally knows that attentiveness to and communication with your model might make the difference between a good photo and a great photo 🙌

Click here to watch Joe's full demo on the Adorama Events YouTube: youtube.com/watch?v=xxvZHtJTAjM

Joe McNally is an internationally acclaimed, award-winning photographer and filmmaker whose prolific career includes assignments in 70 countries. McNally won the first Alfred Eisenstaedt Award for Journalistic Impact for a LIFE coverage titled, “The Panorama of War.” McNally has been honored numerous times by Communication Arts, PDN, Graphis, American Photo, POY, and The World Press Photo Foundation. McNally is masterful at lighting and is known for his large-scale production work, in addition to his vast storytelling experience which stems from assignment work for legendary publications such as LIFE and National Geographic. His work is regularly cited in social media surveys as sources of inspiration and industry leadership.


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