Uploaded January 2026 | Updated September 2026, 3 weeks ago
How do you tell an athlete’s story without simplifying the journey?
Recorded at the LAAX Open 2026, this CultureCast conversation brings together Jess Kimura and Vivian Schwab, Senior Lead Art Director at Zalando Studios.
The discussion centers around Between the Lines** — a three-part documentary series following the lives and progression of four snowboarders.
In this conversation, Jess and Vivian explore:
• What progression storytelling really means in sport
• The responsibility of telling authentic athlete stories
• The creative process behind Between the Lines
• Why risk, doubt, and vulnerability are part of real progression
• How long-form storytelling deepens connection beyond competition
Rather than focusing on results alone, this episode dives into the moments between success and struggle — where identity, creativity, and growth are shaped.
CultureCast is Zalando’s long-form conversation series recorded at the LAAX Open 2026, exploring storytelling, culture, and the human side of snowboarding.
Presented by Zalando
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Zalando is one of Europe's largest online shops: we have clothing,
shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. zalando.com
Follow us on Instagram: instagram.com/zalando
Follow us on TikTok: @zalando
How do you tell an athlete’s story without simplifying the journey?
Recorded at the LAAX Open 2026, this CultureCast conversation brings together Jess Kimura and Vivian Schwab, Senior Lead Art Director at Zalando Studios.
The discussion centers around Between the Lines** — a three-part documentary series following the lives and progression of four snowboarders.
In this conversation, Jess and Vivian explore:
• What progression storytelling really means in sport
• The responsibility of telling authentic athlete stories
• The creative process behind Between the Lines
• Why risk, doubt, and vulnerability are part of real progression
• How long-form storytelling deepens connection beyond competition
Rather than focusing on results alone, this episode dives into the moments between success and struggle — where identity, creativity, and growth are shaped.
CultureCast is Zalando’s long-form conversation series recorded at the LAAX Open 2026, exploring storytelling, culture, and the human side of snowboarding.
Presented by Zalando
---
Zalando is one of Europe's largest online shops: we have clothing,
shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. zalando.com
Follow us on Instagram: instagram.com/zalando
Follow us on TikTok: @zalando
