Uploaded March 2017 | Updated September 2026, 3 weeks ago
How do you create a personal signature story?
Jennifer Aaker is a social psychologist who studies time, money and happiness - specifically how people chose to spend their time and money, and when and why those choices are associated with lasting value. She also focuses on how small acts can create significant change, and how those effects can be fueled by digital and social media.
Together with her husband, she co-authored the award-winning book "The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact." She teaches courses at Stanford's Graduate School of Business on global brand building, designing story in a digital world, and power of story, and serves on the Advisory Board of several private companies and early stage startups such as ADAY to Google X.
The recipient of numerous prestigious awards, Jennifer's research has been featured in a variety of media including the Economist, Science, and the New York Times. She counts winning a dance-off in the 1980s, establishing a reputation of cooking poorly, and raising her three children, Cooper, Devon and Tea Sloane, as her biggest accomplishments (although not necessarily in that order).
Jennifer holds a BA in Psychology from UC Berkeley and a PhD in Marketing from Stanford University.
How do you create a personal signature story?
Jennifer Aaker is a social psychologist who studies time, money and happiness - specifically how people chose to spend their time and money, and when and why those choices are associated with lasting value. She also focuses on how small acts can create significant change, and how those effects can be fueled by digital and social media.
Together with her husband, she co-authored the award-winning book "The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact." She teaches courses at Stanford's Graduate School of Business on global brand building, designing story in a digital world, and power of story, and serves on the Advisory Board of several private companies and early stage startups such as ADAY to Google X.
The recipient of numerous prestigious awards, Jennifer's research has been featured in a variety of media including the Economist, Science, and the New York Times. She counts winning a dance-off in the 1980s, establishing a reputation of cooking poorly, and raising her three children, Cooper, Devon and Tea Sloane, as her biggest accomplishments (although not necessarily in that order).
Jennifer holds a BA in Psychology from UC Berkeley and a PhD in Marketing from Stanford University.
