Uploaded December 2013 | Updated September 2026, 1 hour ago
In October, French online advertising firm Criteo raised $250 million from its U.S. IPO. The start-up became a darling among online advertisers because of their technology known as "re-targeting" which catches users who have visited a shopping website without buying anything, and then shows them ads for similar items on other sites to tempt them back. Founder JB Rudelle joins us to talk about their recent successes and the future of the ad tech space.
In October, French online advertising firm Criteo raised $250 million from its U.S. IPO. The start-up became a darling among online advertisers because of their technology known as "re-targeting" which catches users who have visited a shopping website without buying anything, and then shows them ads for similar items on other sites to tempt them back. Founder JB Rudelle joins us to talk about their recent successes and the future of the ad tech space.
