Jan Schütte Interview: What was your initial customer acquisition strategy? @insead

Jan Schütte Interview: What was your initial customer acquisition strategy? @insead

Uploaded February 2026 | Updated September 2026, 3 weeks ago

Jan-Schütte (MBA’10D) is a founder & CEO of La Chemiseur, a B Corp-certified brand specializing in premium, made-to-measure men’s shirts and trousers using AI to calculate optimal fit and offers a patented "Fitting Key" for easy reordering.

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Jan Schütte Interview: What was your initial customer acquisition strategy?