Uploaded June 2025 | Updated September 2026, 2 weeks ago

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James Arthur - Cruel | Live From Vevo Studios. An exclusive performance for Vevo.

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Vevo Executive Producer: Nick Calafato
Vevo Director, EU Label Relations: Chiara Hellquist
Vevo Label Relations, Germany: Leah Walterscheid
Vevo Producer: Nancy Loud
Vevo Director, Post-Production: Mike Colman
Vevo Senior Manager, Post-Production: Dominic Siri
Director: Eleanor Grace-Hann
AD: Ismah Ansari
Director of Photography: Keith Gubbins
Steadicam Operator: Gary Kent
1st AC/Focus Puller: Mike Linforth
2nd AC/Loader: Ashton Born
Gaffer: Alistair Bury
Light Director: Ben Mansfield
Stills: Jake Turney
Sound Engineer: Gavin Winterborn
Sound Assistant: Johnny Keirn
Runner: Elizabeth Playle
Runner: Samad Olukunle
Security: Lee Gregory

#JamesArthur #Cruel #VevoStudios

Music video by James Arthur performing Cruel | Live From Vevo Studios. (C) 2025 COLUMBIA a division of Sony Music Entertainment Germany GmbH