Uploaded December 2025 | Updated September 2026, 2 weeks ago
World-famous chocolatier and pastry chef Jacques Torres joins WIRED to answer the internet's most flavorful questions about chocolate and chocolatiers. How did chocolate become associated with Easter and holidays? How does geography affect the flavor of chocolate? How important was chocolate to the Inca, Maya, and Aztec? What’s the deal with "Dubai chocolate" suddenly being everywhere? How do cocoa beans grow in the wild? Is white chocolate even chocolate? How does a chocolate factory work? Jacques Torres answers these questions and gives professional demonstrations for WIRED's Chocolatier Support!
0:00 Chocolatier Support with Jacques Torres
0:19 Chocolate cravings
0:48 Swiss chocolate
1:34 What’s the deal with Dubai chocolate?
2:11 Is white chocolate even chocolate?
2:48 How does chocolate grow?
3:34 The white residue on some chocolate
4:54 Dark chocolate vs. Milk Chocolate enjoyers
5:29 How important was chocolate to the Inca, Maya, and Aztec?
6:14 Somewhere between fruit and candy maybe?
6:51 Chocolate tempering demonstration
8:18 Refrigerating chocolate
9:07 Where cocoa is grown
9:28 Gifting chocolate
9:49 Chocolate making demonstration
13:04 How does geography affect the flavor of chocolate?
13:58 Girl, the tariffs
14:25 How to make chocolate less prone to melting
14:57 The oddest pairings with chocolate
15:14 How did chocolate become an easter thing?
15:42 Why doesn’t the milk in milk chocolate spoil?
16:08 The threat of chocolate extinction
17:19 Chocolate factory tour
20:49 au revoir
Director: Lauren Zeitoun
Director of Photography: Charlie Jordan
Editor: LJ D'Arpa
Expert: Jacques Torres
Creative Producer: Justin Wolfson
Line Producer: Jamie Rasmussen
Associate Producer: Paul Gulyas; Brandon White
Production Manager: Jonathan Rinkerman
Casting Producer: Nick Sawyer
Camera Operator: Jeremy Harris
Sound Mixer: Sean Paulsen
Production Assistant: Ryan Coppola
Post Production Supervisor: Christian Olguin
Post Production Coordinator: Stella Shortino
Supervising Editor: Eduardo Araujo
Additional Editor: Sam DiVito
Assistant Editor: Andy Morell
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Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV.
ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.
World-famous chocolatier and pastry chef Jacques Torres joins WIRED to answer the internet's most flavorful questions about chocolate and chocolatiers. How did chocolate become associated with Easter and holidays? How does geography affect the flavor of chocolate? How important was chocolate to the Inca, Maya, and Aztec? What’s the deal with "Dubai chocolate" suddenly being everywhere? How do cocoa beans grow in the wild? Is white chocolate even chocolate? How does a chocolate factory work? Jacques Torres answers these questions and gives professional demonstrations for WIRED's Chocolatier Support!
0:00 Chocolatier Support with Jacques Torres
0:19 Chocolate cravings
0:48 Swiss chocolate
1:34 What’s the deal with Dubai chocolate?
2:11 Is white chocolate even chocolate?
2:48 How does chocolate grow?
3:34 The white residue on some chocolate
4:54 Dark chocolate vs. Milk Chocolate enjoyers
5:29 How important was chocolate to the Inca, Maya, and Aztec?
6:14 Somewhere between fruit and candy maybe?
6:51 Chocolate tempering demonstration
8:18 Refrigerating chocolate
9:07 Where cocoa is grown
9:28 Gifting chocolate
9:49 Chocolate making demonstration
13:04 How does geography affect the flavor of chocolate?
13:58 Girl, the tariffs
14:25 How to make chocolate less prone to melting
14:57 The oddest pairings with chocolate
15:14 How did chocolate become an easter thing?
15:42 Why doesn’t the milk in milk chocolate spoil?
16:08 The threat of chocolate extinction
17:19 Chocolate factory tour
20:49 au revoir
Director: Lauren Zeitoun
Director of Photography: Charlie Jordan
Editor: LJ D'Arpa
Expert: Jacques Torres
Creative Producer: Justin Wolfson
Line Producer: Jamie Rasmussen
Associate Producer: Paul Gulyas; Brandon White
Production Manager: Jonathan Rinkerman
Casting Producer: Nick Sawyer
Camera Operator: Jeremy Harris
Sound Mixer: Sean Paulsen
Production Assistant: Ryan Coppola
Post Production Supervisor: Christian Olguin
Post Production Coordinator: Stella Shortino
Supervising Editor: Eduardo Araujo
Additional Editor: Sam DiVito
Assistant Editor: Andy Morell
Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7
Listen to the Get WIRED podcast ►► link.chtbl.com/wired-ytc-desc
Want more WIRED? Get the magazine ►► subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ
Follow WIRED:
Instagram ►►instagram.com/wired
Twitter ►►twitter.com/wired
Facebook ►►facebook.com/wired
Tik Tok ►►tiktok.com/@wired
Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT
Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV.
ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.
