IU: Still searching, still making | Jaeger-LeCoultre @jaegerlecoultre
IU: Still searching, still making | Jaeger-LeCoultre @jaegerlecoultre
Uploaded July 2026 | Updated September 2026, 26 minutes ago
The quartz crisis threatened to end mechanical watchmaking. Jaeger-LeCoultre innovated instead. IU faces her own uncertainty, unsure of what good music is right now. But keeps going anyway. That is what endurance looks like from the inside.
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Jaeger-LeCoultre |

IU: Still searching, still making | Jaeger-LeCoultre

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