Uploaded July 2026 | Updated September 2026, 8 minutes ago

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IU started young, never imagining her work would one day define her entirely. “Looking back now, that feels almost unimaginable.” The Reverso, too, began as something functional and became iconic. A reminder that the most enduring things rarely announce themselves.

Discover the new Ambassador: bit.ly/THB_IU

#JaegerLeCoultre #Reverso #IU