Uploaded July 2026 | Updated September 2026, 1 hour ago

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Before we met, IU walked into a Jaeger-LeCoultre boutique to buy a watch for someone she loves. A letter was waiting when she came back. A few days later, she became part of the Maison. Some encounters are written in time.

Discover the new Ambassador: ms.spr.ly/6051vaqlt

#JaegerLeCoultre #Reverso #IU