Uploaded February 2026 | Updated September 2026, 1 day ago

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We met up with Polina Klekovkina, co-founder of FFFACE.ME . What began as mobile filters is now loook.ai, turning any screen into a real-time try-on experience for beauty and fashion. No samples. No fitting rooms. Just instant transformation ✨

See how selfies became sales at #VivaTech in our latest #VivaStory👇
vivatech.com/news/how-an-ar-mirror-stole-the-show-at-viva-tech-paris-and-turned-selfies-into-sales