Uploaded September 2025 | Updated September 2026, 12 hours ago

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Is your app built on guesswork or backed by real data?

At React Universe Conf 2025, Violina Popova (Software Developer at ClipMyHorse.TV) shares how her team uses A/B testing in React Native to move from intuition-driven development to truly data-driven decision-making.

Skip the intro ⏩ 0:39

🔹 How ClipMyHorse.TV discovered that removing free trials increased paid subscriptions by 25%
🔹 Designing meaningful experiments: from hypotheses to control and variant groups
🔹 Tools for React Native A/B testing, including Firebase Remote Config for rollout control
🔹 Handling challenges like app store delays, gradual rollouts, and feature kill switches
🔹 Avoiding common pitfalls: starting too big, ignoring significance, and forgetting to clean up old experiments
🔹 How a culture of continuous experimentation improved app ratings from ~2.5★ to over 4.5★

This talk shows how experimentation transforms products, helping developers validate ideas, reduce risk, and build features that truly matter to users.

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