Uploaded May 2026 | Updated September 2026, 2 weeks ago
Is vertical video just a trend or a vital tool for your survival as a creator? Join us as we dive into why vertical content has shifted from a luxury to a necessity in today’s digital landscape. We are unpacking the evolution of shorts, reels, and TikToks to help you reach your audience more effectively and authentically.
In this session, experts Erica Bates and Chris Stone join the conversation to discuss how to stop throwing content into the void. We explore the importance of knowing exactly where your target audience hangs out, the power of repurposing long-form podcasts into snackable clips, and why showing your true personality can lead to your most successful posts. From viral videos about folding chairs to high-level virtual event production, we cover the full spectrum of what it takes to win in the vertical space.
We also dive deep into the technical and emotional sides of being a creator. Learn why honest feedback from an inner circle is a gift, how to avoid burnout by loving the process, and whether you actually need to be streaming in 4K. Whether you are a solopreneur or a seasoned producer, these tactical insights will help you navigate the ever-changing world of social media video with confidence.
0:00 Intro and the rise of vertical video
3:15 Is vertical video a necessity for creators
7:40 Finding where your target audience hangs out
11:20 The pitfalls of the spray and pray strategy
15:05 Can long form content work on TikTok
19:30 Using community feedback to guide your strategy
24:15 Showing personality across different social channels
28:50 Lessons from the viral folding chair video
33:10 Erica’s strategy for virtual event branding
37:45 Being tactical vs being strategic with content
41:20 How to mobilize and take action as a creator
45:50 The power of an inner circle and honest feedback
50:15 Knowing when to pivot or move on from a project
54:30 Mental health and loving the creative process
57:15 Choosing the right platform for your vertical video
59:45 The 4K vs 1080p live streaming debate
1:01:25 Final thoughts and guest wrap up
If you found value in these facts and insights, make sure to subscribe and hit the notification bell for more content strategy tips. Share your thoughts in the comments about which platform is working best for your vertical videos right now!
#verticalvideo #contentcreation #videomarketing #socialmediastrategy #podcasting
Is vertical video just a trend or a vital tool for your survival as a creator? Join us as we dive into why vertical content has shifted from a luxury to a necessity in today’s digital landscape. We are unpacking the evolution of shorts, reels, and TikToks to help you reach your audience more effectively and authentically.
In this session, experts Erica Bates and Chris Stone join the conversation to discuss how to stop throwing content into the void. We explore the importance of knowing exactly where your target audience hangs out, the power of repurposing long-form podcasts into snackable clips, and why showing your true personality can lead to your most successful posts. From viral videos about folding chairs to high-level virtual event production, we cover the full spectrum of what it takes to win in the vertical space.
We also dive deep into the technical and emotional sides of being a creator. Learn why honest feedback from an inner circle is a gift, how to avoid burnout by loving the process, and whether you actually need to be streaming in 4K. Whether you are a solopreneur or a seasoned producer, these tactical insights will help you navigate the ever-changing world of social media video with confidence.
0:00 Intro and the rise of vertical video
3:15 Is vertical video a necessity for creators
7:40 Finding where your target audience hangs out
11:20 The pitfalls of the spray and pray strategy
15:05 Can long form content work on TikTok
19:30 Using community feedback to guide your strategy
24:15 Showing personality across different social channels
28:50 Lessons from the viral folding chair video
33:10 Erica’s strategy for virtual event branding
37:45 Being tactical vs being strategic with content
41:20 How to mobilize and take action as a creator
45:50 The power of an inner circle and honest feedback
50:15 Knowing when to pivot or move on from a project
54:30 Mental health and loving the creative process
57:15 Choosing the right platform for your vertical video
59:45 The 4K vs 1080p live streaming debate
1:01:25 Final thoughts and guest wrap up
If you found value in these facts and insights, make sure to subscribe and hit the notification bell for more content strategy tips. Share your thoughts in the comments about which platform is working best for your vertical videos right now!
#verticalvideo #contentcreation #videomarketing #socialmediastrategy #podcasting
