Uploaded April 2025 | Updated September 2026, 2 hours ago
Social Media Has Changed Climbing Forever. Use Code “HANNAH” to get 10% off, and get a FREE 8g MagLock if you spend over $100. Valid For 30 Days ▶ rungne.com/.
We are in a new era of rock climbing, whether we like it or not.
Over 1 million people follow Adam Ondra on Instagram, over 700,000 follow Janja Garnbret, and Magnus Mitdbo has generated nearly half a billion views on YouTube.
00:00 Viral Climbing Moments
02:55 Will Bosi and Burden of Dreams Livestream
04:50 Is Social Media Changing our Climbing Experience?
05:45 Dan Varian on Outdoor Climbing Impact
06:30 Validation and Motivation
09:15 Taking Risks
11:40 Climbing Stuff Talks Living in 'The Moment'
13:00 Free Maglock Sample from Rungne
14:30 The Digital Marketplace
15:15 What Does A Professional Climber Do?
18:20 Athletes Vs Influencers
20:20 Building Communities
21:55 Democratising and Diversifying Media
24:45 Is Social Media Making Climbing Better or Worse?
In this video essay, Hannah Morris Bouldering unpacks how social media platforms like YouTube, TikTok and Instagram are reshaping the world of climbing. It's impact will affect pro athletes, recreational climbers and big brands.
But, the big question is, will social media ruin climbing? Or, will social media improve the sport for everybody?
We speak to high profile figures, including bouldering athlete Dan Varian, who founded the Beastmaker brand. As well as YouTube Creator Climbing Stuff, and Mad Rock Managing Director Kenny Suh.
We deep dive on climbing and internet culture, digital influence, the attention economy, and the evolving relationship between social media and outdoor sports.
FREE UK Shipping on Mad Rock Shoes with Code HMBFREE
☞madrock.com/collections/shoes
Social Media Has Changed Climbing Forever. Use Code “HANNAH” to get 10% off, and get a FREE 8g MagLock if you spend over $100. Valid For 30 Days ▶ rungne.com/.
We are in a new era of rock climbing, whether we like it or not.
Over 1 million people follow Adam Ondra on Instagram, over 700,000 follow Janja Garnbret, and Magnus Mitdbo has generated nearly half a billion views on YouTube.
00:00 Viral Climbing Moments
02:55 Will Bosi and Burden of Dreams Livestream
04:50 Is Social Media Changing our Climbing Experience?
05:45 Dan Varian on Outdoor Climbing Impact
06:30 Validation and Motivation
09:15 Taking Risks
11:40 Climbing Stuff Talks Living in 'The Moment'
13:00 Free Maglock Sample from Rungne
14:30 The Digital Marketplace
15:15 What Does A Professional Climber Do?
18:20 Athletes Vs Influencers
20:20 Building Communities
21:55 Democratising and Diversifying Media
24:45 Is Social Media Making Climbing Better or Worse?
In this video essay, Hannah Morris Bouldering unpacks how social media platforms like YouTube, TikTok and Instagram are reshaping the world of climbing. It's impact will affect pro athletes, recreational climbers and big brands.
But, the big question is, will social media ruin climbing? Or, will social media improve the sport for everybody?
We speak to high profile figures, including bouldering athlete Dan Varian, who founded the Beastmaker brand. As well as YouTube Creator Climbing Stuff, and Mad Rock Managing Director Kenny Suh.
We deep dive on climbing and internet culture, digital influence, the attention economy, and the evolving relationship between social media and outdoor sports.
FREE UK Shipping on Mad Rock Shoes with Code HMBFREE
☞madrock.com/collections/shoes
