Uploaded August 2026 | Updated September 2026, 3 weeks ago
Seiko recently asked us to remove Seiko-related wording from our site — so we wanted to share what we’ve learned about the legal side of watch modding. Short version: modding your own watch is fine, selling gets more nuanced, and using a brand’s name in marketing carries more risk than most people realize. Not legal advice, just what we’ve picked up along the way. Happy to discuss more in the comments or DMs. 🛠️⌚
Seiko recently asked us to remove Seiko-related wording from our site — so we wanted to share what we’ve learned about the legal side of watch modding. Short version: modding your own watch is fine, selling gets more nuanced, and using a brand’s name in marketing carries more risk than most people realize. Not legal advice, just what we’ve picked up along the way. Happy to discuss more in the comments or DMs. 🛠️⌚
