Uploaded May 2026 | Updated September 2026, 48 minutes ago
In this video, I, Azehara, break down the controversial notice posted by Cover Corp on April 3 regarding the future of the Holostars JP branch. The announcement has sparked major discussion across the VTuber community, with many fans interpreting the statement as Cover effectively cutting support and long term investment into Holostars JP. I go over what the notice actually says, why people are concerned, and how this decision could impact not only Holostars JP, but potentially the future of Holostars EN as well.
I also cover reactions from several female VTuber talents and community figures who responded negatively to the announcement, highlighting growing frustration with how Holostars has been managed over the years. Many fans feel that Cover never fully committed to properly promoting the branch, despite the talent and potential that existed within it. From inconsistent marketing to weak integration strategies and lack of visibility compared to Hololive, I discuss the major ways Cover may have failed to build a sustainable audience for the male branch.
Finally, I give my thoughts on what appears to be Cover’s current strategy: minimizing involvement while continuing to profit from the talents through revenue splits without providing meaningful support or promotion. Some fans believe the company is now simply waiting for talents to quietly graduate rather than investing in rebuilding the brand. Whether you agree or disagree, this video is an in-depth discussion about corporate management, VTuber agency priorities, and the uncertain future facing Holostars moving forward.
#Azehara #holostars #hololive
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Timestamps:
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In this video, I, Azehara, break down the controversial notice posted by Cover Corp on April 3 regarding the future of the Holostars JP branch. The announcement has sparked major discussion across the VTuber community, with many fans interpreting the statement as Cover effectively cutting support and long term investment into Holostars JP. I go over what the notice actually says, why people are concerned, and how this decision could impact not only Holostars JP, but potentially the future of Holostars EN as well.
I also cover reactions from several female VTuber talents and community figures who responded negatively to the announcement, highlighting growing frustration with how Holostars has been managed over the years. Many fans feel that Cover never fully committed to properly promoting the branch, despite the talent and potential that existed within it. From inconsistent marketing to weak integration strategies and lack of visibility compared to Hololive, I discuss the major ways Cover may have failed to build a sustainable audience for the male branch.
Finally, I give my thoughts on what appears to be Cover’s current strategy: minimizing involvement while continuing to profit from the talents through revenue splits without providing meaningful support or promotion. Some fans believe the company is now simply waiting for talents to quietly graduate rather than investing in rebuilding the brand. Whether you agree or disagree, this video is an in-depth discussion about corporate management, VTuber agency priorities, and the uncertain future facing Holostars moving forward.
#Azehara #holostars #hololive
*************** LINKS IN ORDER OF APPEARANCE ***************
Coming Soon
*************** BGM ***************
Coming Soon
_________________________________________________________
Timestamps:
---
Boost your YouTube audience with vidIQ. Use this link to unlock 500 bonus credits when you upgrade to a premium plan: vidiq.com/r/?code=eiCv9a
