Uploaded August 2026 | Updated September 2026, 2 weeks ago
Is it really "winter" for the movie industry? Hu Zhifeng, dean of the School of Arts and Communication at Beijing Normal University, told China Daily's Dialogues with Thinkers that AI as the latest major technological shift — much like the move from black and white to color, or from silent movies to talkies. Technology and screens may change, but people's appetite for moving images will not disappear. It may even grow stronger in the AI era. Rather than a winter, this could be the beginning of the movie industry’s next big leap.
Is it really "winter" for the movie industry? Hu Zhifeng, dean of the School of Arts and Communication at Beijing Normal University, told China Daily's Dialogues with Thinkers that AI as the latest major technological shift — much like the move from black and white to color, or from silent movies to talkies. Technology and screens may change, but people's appetite for moving images will not disappear. It may even grow stronger in the AI era. Rather than a winter, this could be the beginning of the movie industry’s next big leap.
