Uploaded September 2024 | Updated September 2026, 2 hours ago
The ultimate guide to mental toughness by James “Iron Cowboy” Lawrence—the greatest endurance athlete in human history.
James Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, “the single most difficult day in sports”– a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.
Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic test known to science. The stunning discovery is that physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.
How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James “Iron Cowboy” Lawrence shows readers how to do. Lawrence explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible. Combine a big dream with small improvements repeated with great consistency and make your goals and dreams a reality.
“One of the greatest endurance athletes of all time. Essential reading.”
—Cameron Hanes, bestselling author of Endure
"A gift."
—Jesse Itzler, bestselling author of Living With a SEAL
"Laden with incredible stories told with candor and vulnerability . . . Remarkable.”
—Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast
Available Wherever Books Are Sold
Order Your Copy Now: bit.ly/IronHopeBookTrailer
The ultimate guide to mental toughness by James “Iron Cowboy” Lawrence—the greatest endurance athlete in human history.
James Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, “the single most difficult day in sports”– a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.
Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic test known to science. The stunning discovery is that physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.
How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James “Iron Cowboy” Lawrence shows readers how to do. Lawrence explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible. Combine a big dream with small improvements repeated with great consistency and make your goals and dreams a reality.
“One of the greatest endurance athletes of all time. Essential reading.”
—Cameron Hanes, bestselling author of Endure
"A gift."
—Jesse Itzler, bestselling author of Living With a SEAL
"Laden with incredible stories told with candor and vulnerability . . . Remarkable.”
—Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast
Available Wherever Books Are Sold
Order Your Copy Now: bit.ly/IronHopeBookTrailer
