Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Introducing CustomerLake: The agentic CDP

CustomerLake brings core CDP capablities together to help marketing and data teams turn customer data into always-on, 1:1 experiences. With CustomerLake, Customer 360, identity resolution, audience building, campaign automation, activation, and personalization are all available in one platform. And with a shared, governed data foundation, marketers can deploy AI agents that help eliminate manual campaign and keep their focus on customers. Learn more about CustomerLake: databricks.com/blog/introducing-customerlake-agentic-cdp

00:00 — The impact of AI on the customer experience
02:28 — Why legacy marketing campaigns fall short
03:51 — The shift to Infitity Campaigns
06:41 — What's a CDP?
07:35 — The need for an Agentic CDP
08:55 — Introducing CustomerLake
15:53 — Demo: CustomerLake
21:07 — CustomerLake partners

Presenters:
Tasso Argyros, VP Engineering, Databricks