Uploaded December 2021 | Updated September 2026, 1 week ago

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Interview with the CFO and Co-Founder of the K-Pop entertainment company SG Entertainment, Thomas Sommer! We talk about SG Entertainment's approach to training their idols, working with different personality types and the use of MBTI along with more serious topics such as mental health in K-Pop and what they are doing differently.

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➜ THOMAS SOMMER - linkedin.com/in/sommerthomas
➜ A DAY IN THE LIFE OF K-POP TRAINEES - youtu.be/ZlRrIhRO-lE


TALKING POINTS
Introduction - 0:00​
How SG Entertainment Started - 1:22​
Trainees 'ALPHA RAY' - 8:40​
'We' Culture and 'I' Culture - 10:57​
Using MBTI for their Idols - 15:19​
Why SG Entertainment Started - 19:24​
How SG Wants to Solve Problems in the K-Pop Industry - 23:10

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Music
https://www.epidemicsound.com/referra...

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Disclaimer: The content in this video has been used for educational purposes in accordance with section 8 from the UK Copyright Act.

#SGENTERTAINMENT #KPOP #INTERVIEW