Uploaded May 2023 | Updated September 2026, 1 hour ago

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The SUPERBOOTH has made a remarkable development since its beginnings. Initially, it was simply the idea of giving small independent manufacturers access to the Frankfurt Musikmesse. On a common booth, at a price that also fit into small marketing budgets. Today, the Musikmesse is old news. RIP.

The SUPERBOOTH, on the other hand, has risen from a pure synthesizer nerd fair to an international meeting place for the entire pro audio industry.
And even the global corporation Apple now uses the SUPERBOOTH as an opportunity to announce new products. Like Logic Pro for M2-Ipads the other day.

How does Andreas Schneider, the founder of the SUPERBOOTH react to this? And what can he tell us about the 'guerrilla marketing' strategies that have made his little empire of Schneidersladen and SUPERBOOTH so big?
Let's have a chat with my old friend!
#superbooth
schneidersladen.de
drehstrom.bandcamp.com
wineandsynths.de

Perfect Circuit Affiliate Shop for my American friends!
link.perfectcircuit.com/t/v1/4-467422-305405-9759
And my Thomann-Shop:
thmn.to/thocf/chswtjg0n7
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