Uploaded February 2019 | Updated September 2026, 2 days ago

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Mainak Mazumdar (Chief Research Officer, Nielsen) and Stephanie Llamas (Head of VR/AR, SuperData) are interviewed by John Werner on the growth potential of AR. They discuss Nielsen's important role in consumer measurement as technology is evolving and how AR is influencing client and product strategy.

ARIA (AR in ACTION) is convening some of the top minds in Augmented Reality to accelerate conversation and collaboration amongst industry innovators, thought leaders, investors and corporations, who are working to implement real-world AR Solutions.


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