Uploaded July 2026 | Updated September 2026, 1 week ago

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This Saturday marks the first ever International Themed Smell Day!

To celebrate, we’re taking you behind the scenes at JORVIK to reveal how our iconic smells work. In this video, Lucy shows you the setup that carries 14 different scents across the building. 🤯

Our famous aromas have always been designed and made by the team at AromaPrime, and our current setup keeps those Viking-age smells flowing every day!

What’s your favourite JORVIK smell? 👀

#InternationalThemedSmellDay #Museums #Attractions #Smells