Uploaded November 2023 | Updated September 2026, 3 days ago
Showing the importance of responsible fertilizer usage is at the heart of Global Fertilizer Day, and the International Fertilizer Association (IFA) wanted to use the day to highlight the connection between rich soils, rich harvests, rich human health, and the essential role of the fertilizer industry in achieving this.
This relationship is crucial to human health. Our creative team brought it to life through a combination of powerful storytelling alongside relatable and highly engaging visual thinking. At every step, our explainer animation unpacked the science of what sustains our food and us, and the way this is all underpinned by fertilizers.
Our collaboration with the IFA ended by changing how we see food itself and reminding us about our part in the interconnected cycle of life. And all in just over 90 seconds. This is a great example of whiteboard animation’s ability to say a lot quickly in an effective way.
These strengths made our explainer video perfect for sharing on Global Fertilizer Day via social media, as it helped audiences across the globe to appreciate and more fully understand the importance of fertilizers!
“The GFD video has performed really well on LinkedIn and after we included it in our monthly member newsletter this week, we’ve had a request from a member to be sent the file to share on their own channels.
It’s great to know we’ve produced something the members really value and want to promote to their own audiences. I just wanted to share this with you and say thanks again for a great video.”
- Claire Newell, Director of Communications and Marketing, International Fertilizer Association (IFA)
Struggling to keep your audience engaged and buying into your ideas? Check the quality of your presentations with our free pulse check: presentation-pulse.scoreapp.com
Could an explainer video help you connect with your audience? Book a free creative chat or send us a message to find out how: wearecognitive.com/contact
Showing the importance of responsible fertilizer usage is at the heart of Global Fertilizer Day, and the International Fertilizer Association (IFA) wanted to use the day to highlight the connection between rich soils, rich harvests, rich human health, and the essential role of the fertilizer industry in achieving this.
This relationship is crucial to human health. Our creative team brought it to life through a combination of powerful storytelling alongside relatable and highly engaging visual thinking. At every step, our explainer animation unpacked the science of what sustains our food and us, and the way this is all underpinned by fertilizers.
Our collaboration with the IFA ended by changing how we see food itself and reminding us about our part in the interconnected cycle of life. And all in just over 90 seconds. This is a great example of whiteboard animation’s ability to say a lot quickly in an effective way.
These strengths made our explainer video perfect for sharing on Global Fertilizer Day via social media, as it helped audiences across the globe to appreciate and more fully understand the importance of fertilizers!
“The GFD video has performed really well on LinkedIn and after we included it in our monthly member newsletter this week, we’ve had a request from a member to be sent the file to share on their own channels.
It’s great to know we’ve produced something the members really value and want to promote to their own audiences. I just wanted to share this with you and say thanks again for a great video.”
- Claire Newell, Director of Communications and Marketing, International Fertilizer Association (IFA)
Struggling to keep your audience engaged and buying into your ideas? Check the quality of your presentations with our free pulse check: presentation-pulse.scoreapp.com
Could an explainer video help you connect with your audience? Book a free creative chat or send us a message to find out how: wearecognitive.com/contact
