Interest is growing in womens sports and the economic impact reflects a bigger fan base @cbscolorado

Interest is growing in womens sports and the economic impact reflects a bigger fan base @cbscolorado

Uploaded August 2026 | Updated September 2026, 3 weeks ago

Olga Khokhryakova, Assistant Professor of Exercise and Sport Sciences at MSU Denver, spoke about the economics surrounding women's sports.

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Interest is growing in women's sports and the economic impact reflects a bigger fan base