Uploaded September 2010 | Updated September 2026, 1 day ago

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Social media strategist Marissa Ross explains the importance of social media in promoting music, and how up-and-coming musicians can use different social media tools and online resources to spread their music to as many people as possible. Inspired by the All-ages Movement Project, winner of the 50K grant from the Pepsi Refresh Project. To learn more about the Pepsi Refresh Project, visit refresheverything.com