Uploaded July 2025 | Updated September 2026, 2 weeks ago
Titled “Don’t Overthink It,” the charming, comedic campaign comes to life through the distinct lenses of Institute directors Jackie van Beek and Blaise Cepis. The project spans five laugh-out-loud yet oddly comforting spots that spotlight everyday people spiraling through hilariously relatable internal monologues—until Instacart swoops in to simplify their lives. Full story on Reel 360 News.
Titled “Don’t Overthink It,” the charming, comedic campaign comes to life through the distinct lenses of Institute directors Jackie van Beek and Blaise Cepis. The project spans five laugh-out-loud yet oddly comforting spots that spotlight everyday people spiraling through hilariously relatable internal monologues—until Instacart swoops in to simplify their lives. Full story on Reel 360 News.
