Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer @AdAge
Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer @AdAge
Uploaded May 2026 | Updated September 2026, 3 weeks ago
Media Reporter Brandon Doerrer breaks down the trends defining this year’s TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and more. He discusses how factors from outcomes-based measurement to agentic AI buying tech and short-form video formats in streaming will play into negotiations. Plus, how CMOs can ensure transparency around principal media buying in dealmaking.
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Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

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