Uploaded July 2026 | Updated September 2026, 1 week ago
How do you transform hundreds of pages of insurance policy documents into AI-powered decisions that help adjusters resolve claims faster?
In this episode of Beyond the Blueprints, Chad Jennings, Global Head of Customer Voice and Product Experience, IBM Software sits down with Mark Murphy, Founder & CEO of Claims Connection Group, and Gab Gilling, IBM Expert Labs, to explore the architecture behind Lexxari, an AI-powered insurance claims platform built on IBM watsonx.
Rather than focusing on AI prompts, this conversation dives into the technical architecture, integration patterns, scalability decisions, and engineering lessons behind a production deployment.
Learn how the team uses IBM watsonx.ai, watsonx Orchestrate, IBM Code Engine, and IBM Cloud to analyze complex insurance policies, support catastrophe response, and deliver faster, more consistent claims decisions.
00:00 Introduction
00:00:35 Meet Claims Connection Group & Lexxari
00:01:38 The Insurance Claims Challenge
00:02:35 Solving a Real Customer Use Case
00:04:17 Scaling for Catastrophe Events
00:08:05 Live Demo of Lexxari
00:17:17 Designing the Solution Architecture
00:23:20 Technical Architecture Walkthrough
00:25:22 Building a Modular, Scalable Platform
00:27:58 Engineering Lessons Learned
00:29:17 Customer Outcomes & Business Impact
00:30:47 What's Next for Lexxari
00:31:37 Final Thoughts
How do you transform hundreds of pages of insurance policy documents into AI-powered decisions that help adjusters resolve claims faster?
In this episode of Beyond the Blueprints, Chad Jennings, Global Head of Customer Voice and Product Experience, IBM Software sits down with Mark Murphy, Founder & CEO of Claims Connection Group, and Gab Gilling, IBM Expert Labs, to explore the architecture behind Lexxari, an AI-powered insurance claims platform built on IBM watsonx.
Rather than focusing on AI prompts, this conversation dives into the technical architecture, integration patterns, scalability decisions, and engineering lessons behind a production deployment.
Learn how the team uses IBM watsonx.ai, watsonx Orchestrate, IBM Code Engine, and IBM Cloud to analyze complex insurance policies, support catastrophe response, and deliver faster, more consistent claims decisions.
00:00 Introduction
00:00:35 Meet Claims Connection Group & Lexxari
00:01:38 The Insurance Claims Challenge
00:02:35 Solving a Real Customer Use Case
00:04:17 Scaling for Catastrophe Events
00:08:05 Live Demo of Lexxari
00:17:17 Designing the Solution Architecture
00:23:20 Technical Architecture Walkthrough
00:25:22 Building a Modular, Scalable Platform
00:27:58 Engineering Lessons Learned
00:29:17 Customer Outcomes & Business Impact
00:30:47 What's Next for Lexxari
00:31:37 Final Thoughts
![How AI Is Transforming the US Open Fan Experience | USTA
In this episode of Beyond the Blueprints, Chad Jennings, Global Head of Customer Voice and Product Experience at IBM, sits down with Brian Ryerson, Senior Director of Digital Strategy at the USTA, and Rahul Agarwal, Principal Data Scientist at IBM Consulting, to explore how IBM and the USTA are using AI, real-time data, and predictive analytics to transform the digital fan experience at the US Open.
With as many as 17 matches happening simultaneously, tennis fans need more than a scoreboard to understand where the action is. Brian and Rahul share how IBM SlamTracker and Live Likelihood to Win analyze historical and point-by-point match data to help fans understand momentum shifts, identify compelling matches, and follow the action as it unfolds.
The conversation explores the technology behind the experience, from machine learning and stochastic simulations to watsonx.data, Watson Machine Learning, Red Hat OpenShift, and Instana. Youll also hear how the teams designed an architecture capable of processing live match data and delivering predictions to millions of fans around the world with low latency and high availability—and how more than three decades of collaboration between IBM and the USTA continue to push the US Open digital experience forward.
Topics covered:
[00:00] – Introduction
[00:48] – Meet the USTA and the US Open
[01:34] – How IBM Consulting Partners with the USTA
[02:26] – IBM SlamTracker & Live Likelihood to Win
[04:44] – Designing the Experience Around Tennis Fans
[06:05] – The AI and Machine Learning Models Behind the Predictions
[08:19] – Building the Data and AI Architecture
[11:11] – Processing Point-by-Point Match Data in Real Time
[12:22] – Delivering Predictions to Fans Around the World
[13:03] – Scaling with Red Hat OpenShift and Monitoring with Instana
[14:28] – How IBM Consulting and the USTA Work Together
[15:54] – More Than 30 Years of IBM and USTA Partnership
[16:20] – Lessons Learned from Building AI-Powered Fan Experiences
[18:00] – Fan Engagement and Real-World Impact
[20:09] – Whats Next for AI-Powered Tennis Storytelling
[21:41] – Improving Explainability and Transparency
[22:52] – Closing Thoughts How AI Is Transforming the US Open Fan Experience | USTA](https://i.ytimg.com/vi/QNs-0w1E3cY/mqdefault.jpg)









