Uploaded October 2025 | Updated September 2026, 2 weeks ago
Robert Day (Marketing Steering Committee Chair, SOAFEE) and John Penn (Technical Steering Committee Chair, SOAFEE) join Ken Briodagh, Editor-in-Chief at Embedded Computing Design, for an inside look at the evolution of SOAFEE — from its early vision to its expanding Blueprint program.
In this discussion, Robert and John reflect on SOAFEE’s first five years, sharing how collaboration across the ecosystem has accelerated innovation in software-defined vehicle development. They unpack how SOAFEE’s blueprints bridge real-world implementation with standardization, driving portability, safety, and performance across diverse silicon platforms.
The conversation also explores how SOAFEE’s open collaboration model is enabling next-generation development through virtual platforms, MLOps, and regional hubs in APAC and India, creating the foundation for a software-defined future that extends beyond automotive into robotics, industrial automation, and mobility.
Whether you’re building for the cloud-to-car pipeline, advancing SDV architecture, or exploring standardization across mobility domains, this fireside chat offers perspective on how SOAFEE is turning shared vision into deployable blueprints.
Check out the SOAFEE playlist: youtube.com/playlist?list=PLgyFKd2HIZlYfHcxOtxUO4jsRJ7pRpErC
Learn more: soafee.io
Stay connected with Arm:
Website: arm.com
Twitter: twitter.com/arm
Facebook: facebook.com/Arm
LinkedIn: linkedin.com/company/arm
Instagram: instagram.com/arm
Robert Day (Marketing Steering Committee Chair, SOAFEE) and John Penn (Technical Steering Committee Chair, SOAFEE) join Ken Briodagh, Editor-in-Chief at Embedded Computing Design, for an inside look at the evolution of SOAFEE — from its early vision to its expanding Blueprint program.
In this discussion, Robert and John reflect on SOAFEE’s first five years, sharing how collaboration across the ecosystem has accelerated innovation in software-defined vehicle development. They unpack how SOAFEE’s blueprints bridge real-world implementation with standardization, driving portability, safety, and performance across diverse silicon platforms.
The conversation also explores how SOAFEE’s open collaboration model is enabling next-generation development through virtual platforms, MLOps, and regional hubs in APAC and India, creating the foundation for a software-defined future that extends beyond automotive into robotics, industrial automation, and mobility.
Whether you’re building for the cloud-to-car pipeline, advancing SDV architecture, or exploring standardization across mobility domains, this fireside chat offers perspective on how SOAFEE is turning shared vision into deployable blueprints.
Check out the SOAFEE playlist: youtube.com/playlist?list=PLgyFKd2HIZlYfHcxOtxUO4jsRJ7pRpErC
Learn more: soafee.io
Stay connected with Arm:
Website: arm.com
Twitter: twitter.com/arm
Facebook: facebook.com/Arm
LinkedIn: linkedin.com/company/arm
Instagram: instagram.com/arm
