Uploaded August 2026 | Updated September 2026, 2 weeks ago

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What makes MASTERs such a valuable experience for Microchip customers?

In this interview, Greg Robinson, Corporate Vice President of Microchip's Microcontroller, Wireless, and Development Tools Business Units, shares his perspective on what makes MASTERs special. From world-class technical training to direct conversations with Microchip leadership, engineers, and product designers, attendees gain unique opportunities to influence future products, explore upcoming technologies, and connect with the people behind the solutions they use every day.

Greg also discusses the energy of bringing customers, partners, and industry experts together in one place, and why seeing real-world applications of Microchip technology continues to inspire innovation.

Topics covered:

-The value of MASTERs technical training
-Meeting Microchip leaders, engineers, and chip designers
-Customer feedback and product roadmap influence
-Early insight into future technologies
-Greg's favorite MASTERs tradition: the Boat Regatta

microchip.com/masters