Uploaded December 2025 | Updated September 2026, 9 hours ago
We're back to Africa!
Last month we kicked off a little Kenyan series on 3 Books and today I’m thrilled to share another chapter recorded in the heart of pulsing downtown Nairobi in the country's top bookstore.
I landed after an overnight flight and immediately filled my belly with fresh samosas, pakoras, curried goat tripe, and fresh tamarind juice ... for breakfast! ... and then, after seeing the city I hopped into a car with Perlexy, who works with our guest in Chapter 104 and current Kenyan Presidential nominee Boniface Mwangi, and drove downtown...
We parked the car and met up with Boniface and his son before walking up together to the second floor of a busy plaza. Tucked inside was a 1000-square-foot bookshop that happens to be one of the most influential literary hubs in the country: Nuria Bookstore.
That’s where I met Bulle (pronounced "Boo-lay") who is of Somalian descent and born 700km north of Nairobi where he was largely raised by his wise camel-herding grandmother (who is 101 today!). Bulle took a business path early in life but as we'll hear his plans changed and now he runs what many consider the most successful bookstore in Kenya and is a huge champion and evangelist for African authors and African literature.
Let’s hang out upstairs in the Nairobi bookshop and talk about amplifying African voices, growing up among camels, the winding path of purpose, Bulle’s 3 most formative books, and so much more …
Let’s flip the page to Chapter 155 now …
-
0:00 - Welcome to Part 2 of our Kenyan Series!
4:25 - Welcome to Nuria
8:50 - Growing up with Bulle
22:03 - Book 1: Power of The Subconscious Mind by Joseph Murphy
29:50 - From Banker to Bookseller
34:25 - The Origin of Nuria
40:31 - Book 2: Why Nations Fail by Daron Acemoglu and James A. Robinson
44:03 - "I won't reject any author."
46:14 - Africa's Reading Culture
55:37 - Bulle's Marketing Philosophy
1:02:27 - How Books Help Shape Humanity and Culture
1:07:17 - Final Thoughts & Gratitude from Nairobi
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SUBSCRIBE: bit.ly/2HHWPYg
Hey there,
I'm Neil and I spend a ton of time thinking, writing, podcasting, and speaking about living intentionally. I'm the New York Times bestselling author of six books including The Book of Awesome and The Happiness Equation. I've been lucky to speak at places like TED, SXSW, and Google. And I host a huge passion project called the 3 Books podcast.
Want more 3 Books? Check out my top interviews with:
Brené Brown youtube.com/watch?v=X5l-Auv7h8Y
Quentin Tarantino youtube.com/watch?v=VVFdvfiPB-w
David Sedaris youtube.com/watch?v=wzz8tqnz1mI
Want to read more of my stuff?
https://www.neil.blog/archive/
Want to check out my podcast?
3books.co
Want to learn about my live events?
globalhappiness.org/speaking
Want my monthly book recos?
1000awesomethings.com/reading-club
Want my articles on intentional living?
https://www.neil.blog/newsletter/
I am also on the following drugs:
Facebook: facebook.com/NeilPasricha
Twitter: twitter.com/neilpasricha
Instagram: instagram.com/neilpasricha
Lastly, thanks so much for watching this vid.
👊,
Neil
neil@globalhappiness.org
We're back to Africa!
Last month we kicked off a little Kenyan series on 3 Books and today I’m thrilled to share another chapter recorded in the heart of pulsing downtown Nairobi in the country's top bookstore.
I landed after an overnight flight and immediately filled my belly with fresh samosas, pakoras, curried goat tripe, and fresh tamarind juice ... for breakfast! ... and then, after seeing the city I hopped into a car with Perlexy, who works with our guest in Chapter 104 and current Kenyan Presidential nominee Boniface Mwangi, and drove downtown...
We parked the car and met up with Boniface and his son before walking up together to the second floor of a busy plaza. Tucked inside was a 1000-square-foot bookshop that happens to be one of the most influential literary hubs in the country: Nuria Bookstore.
That’s where I met Bulle (pronounced "Boo-lay") who is of Somalian descent and born 700km north of Nairobi where he was largely raised by his wise camel-herding grandmother (who is 101 today!). Bulle took a business path early in life but as we'll hear his plans changed and now he runs what many consider the most successful bookstore in Kenya and is a huge champion and evangelist for African authors and African literature.
Let’s hang out upstairs in the Nairobi bookshop and talk about amplifying African voices, growing up among camels, the winding path of purpose, Bulle’s 3 most formative books, and so much more …
Let’s flip the page to Chapter 155 now …
-
0:00 - Welcome to Part 2 of our Kenyan Series!
4:25 - Welcome to Nuria
8:50 - Growing up with Bulle
22:03 - Book 1: Power of The Subconscious Mind by Joseph Murphy
29:50 - From Banker to Bookseller
34:25 - The Origin of Nuria
40:31 - Book 2: Why Nations Fail by Daron Acemoglu and James A. Robinson
44:03 - "I won't reject any author."
46:14 - Africa's Reading Culture
55:37 - Bulle's Marketing Philosophy
1:02:27 - How Books Help Shape Humanity and Culture
1:07:17 - Final Thoughts & Gratitude from Nairobi
-
SUBSCRIBE: bit.ly/2HHWPYg
Hey there,
I'm Neil and I spend a ton of time thinking, writing, podcasting, and speaking about living intentionally. I'm the New York Times bestselling author of six books including The Book of Awesome and The Happiness Equation. I've been lucky to speak at places like TED, SXSW, and Google. And I host a huge passion project called the 3 Books podcast.
Want more 3 Books? Check out my top interviews with:
Brené Brown youtube.com/watch?v=X5l-Auv7h8Y
Quentin Tarantino youtube.com/watch?v=VVFdvfiPB-w
David Sedaris youtube.com/watch?v=wzz8tqnz1mI
Want to read more of my stuff?
https://www.neil.blog/archive/
Want to check out my podcast?
3books.co
Want to learn about my live events?
globalhappiness.org/speaking
Want my monthly book recos?
1000awesomethings.com/reading-club
Want my articles on intentional living?
https://www.neil.blog/newsletter/
I am also on the following drugs:
Facebook: facebook.com/NeilPasricha
Twitter: twitter.com/neilpasricha
Instagram: instagram.com/neilpasricha
Lastly, thanks so much for watching this vid.
👊,
Neil
neil@globalhappiness.org
