Fortune Magazine | Inside JCPenney's Recipe For Retail Success @fortune | Uploaded September 2024 | Updated October 2024, 8 minutes ago.
Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co, and Walmart, before taking over as JCPenney CEO in 2021, customer-focus has been key.
On this weeek's episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customer's don't like to buy clothing where they get groceries, and about how technology continues to shakeup retail.
#jcpenny #ceo #marcrosen
Subscribe to Fortune -
youtube.com/subscription_center?add_user=FortuneMagazineVideo
Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals.
Website: fortune.com
Facebook: facebook.com/FortuneMagazine
Twitter: twitter.com/FortuneMagazine
TikTok: tiktok.com/@fortune
Technology has fundamentally altered retail shopping habits, as savvy customers know they can buy almost anything they want with a single tap of their smartphones. But JCPenney, the iconic American department store brand, says customers still value in-store shopping. For Marc Rosen, who had a long career at Levi Strauss & Co, and Walmart, before taking over as JCPenney CEO in 2021, customer-focus has been key.
On this weeek's episiode of Leadership Next, Rosen talks to Diane about back-to-school shopping, why customer's don't like to buy clothing where they get groceries, and about how technology continues to shakeup retail.
#jcpenny #ceo #marcrosen
Subscribe to Fortune -
youtube.com/subscription_center?add_user=FortuneMagazineVideo
Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals.
Website: fortune.com
Facebook: facebook.com/FortuneMagazine
Twitter: twitter.com/FortuneMagazine
TikTok: tiktok.com/@fortune