Uploaded March 2026 | Updated September 2026, 2 weeks ago
Welcome to the latest edition of BMW Innovation Insights!
In this edition of BMW Innovation Insights, presenter Chris Brow takes us to the BMW Group Driving Simulation Centre in Munich – one of the most advanced worldwide. Here, experts and BMW customers test driving dynamics, assistance systems, control concepts and other vehicle functions in the early stages of development.
Chris meets project leads Eduard Comulada-Simpson and Joost Venrooij, who give us a behind-the-scenes look at their work and take him on a test drive to tune dampers. The highlight? Chris gets to take the wheel of the centre's largest simulator.
📽️ Key Moments
00:00 Intro.
00:42 Emerald Simulator: Eduard introduces Chris to the BMW Group Driving Simulation Centre and explains a few basics.
01:49 The secrets of future technologies.
02:48 A rough test drive for damper tuning.
03:57 Big, bigger, Sapphire: Joost gives Chris the lowdown on the centre’s biggest simulator.
04:55 An early Neue Klasse prototype.
05:21 Why BMW customers drive at the Simulation Centre too.
06:02 On the racetrack: Chris gets to try the Sapphire Simulator himself.
Eduard Comulada-Simpson, project lead BMW Group Driving Simulation Centre
Joost Venrooij, project lead BMW Group Driving Simulation Centre
Follow us on Instagram for exclusive behind-the-scenes footage and visit our website for more on future technologies and the BMW Group Trend Radar.
Welcome to the latest edition of BMW Innovation Insights!
In this edition of BMW Innovation Insights, presenter Chris Brow takes us to the BMW Group Driving Simulation Centre in Munich – one of the most advanced worldwide. Here, experts and BMW customers test driving dynamics, assistance systems, control concepts and other vehicle functions in the early stages of development.
Chris meets project leads Eduard Comulada-Simpson and Joost Venrooij, who give us a behind-the-scenes look at their work and take him on a test drive to tune dampers. The highlight? Chris gets to take the wheel of the centre's largest simulator.
📽️ Key Moments
00:00 Intro.
00:42 Emerald Simulator: Eduard introduces Chris to the BMW Group Driving Simulation Centre and explains a few basics.
01:49 The secrets of future technologies.
02:48 A rough test drive for damper tuning.
03:57 Big, bigger, Sapphire: Joost gives Chris the lowdown on the centre’s biggest simulator.
04:55 An early Neue Klasse prototype.
05:21 Why BMW customers drive at the Simulation Centre too.
06:02 On the racetrack: Chris gets to try the Sapphire Simulator himself.
Eduard Comulada-Simpson, project lead BMW Group Driving Simulation Centre
Joost Venrooij, project lead BMW Group Driving Simulation Centre
Follow us on Instagram for exclusive behind-the-scenes footage and visit our website for more on future technologies and the BMW Group Trend Radar.
