Uploaded April 2021 | Updated September 2026, 3 hours ago
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry. Within 3 years, they generated over 30mil in revenue.
In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.
Timestamps:
1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)
3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... on building a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.
5:54 Create 12-15 Second Fast-Paced Ads.
7:18 Don't try to digress from your brand's mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics
10:07 Optimize Your eCommerce Site Search by making search instant & automatic.
11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.
12:52 Raise Your Average Order Value with Gift Wrapping
15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's Website
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #primary #marketingstrategies
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry. Within 3 years, they generated over 30mil in revenue.
In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.
Timestamps:
1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)
3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... on building a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.
5:54 Create 12-15 Second Fast-Paced Ads.
7:18 Don't try to digress from your brand's mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics
10:07 Optimize Your eCommerce Site Search by making search instant & automatic.
11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.
12:52 Raise Your Average Order Value with Gift Wrapping
15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's Website
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #primary #marketingstrategies
