Uploaded April 2026 | Updated September 2026, 2 weeks ago
Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launched a PCR testing operation that processed 28 million tests and generated over $800 million in revenue across three years. He listed the company on the Nasdaq at a billion-dollar valuation—then watched it crash to $40 million within 18 months. Instead of giving up, he bet the entire company's future on launching IM8, a consumer supplement brand co-founded with David Beckham that scaled from zero to nearly $10 million a month in just over a year.
In this interview, the co-founder of IM8 breaks down how he processed 40,000 PCR tests daily with a 2,000-person operation running 24/7, why he pivoted from Covid testing to launching a premium supplement brand, and the brutal $500,000 lesson he learned trying to unlock ad spend too quickly on Meta without the right infrastructure in place.
What you'll learn in this interview:
• How Danny scaled Ubuy-Ibuy to nearly $1M/month in 6 months before Groupon acquired it
• Why he processed 28 million Covid tests generating $800M+ in revenue over 3 years
• How he ran a 24/7 operation with 2,000+ people processing 40,000 tests daily
• Why he listed on the Nasdaq at $1B valuation then crashed to $40M in 18 months
• How he bet the company's future on launching IM8 with David Beckham
• Why product obsession is the baseline—you can't even play without a great product
• How IM8 scaled from zero to $10M/month in just over a year
• The $500,000 mistake: trying to unlock ad spend too fast on Meta
• Why consolidating multiple Meta accounts into one unlocked massive scale
• How they now spend $200K/day on Meta while maintaining profitability
• Why their average order value is over $200—one of the highest in supplements
• How they signed athletes like Giannis Antetokounmpo and Fernando Alonso organically
• Why NSF certification for sport was critical for credibility with elite athletes
• His philosophy: you can't have a backup option—burn the boats and go all in
If you're scaling a DTC brand, trying to unlock paid advertising at scale, or navigating a massive pivot after a business collapse, this conversation will fundamentally change how you think about product obsession, risk-taking, and building brands that elite athletes actively seek out.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → your.omnisend.com/foundr
WANT TO GROW YOUR BRAND WITH META ADS?
Join the Foundr Operators Waitlist → foundr.com/operators
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 and 9-figure founders inside Foundr+ Start your $1 trial → foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
Starting from scratch? Apply here → foundr.com/pages/coaching-start-application
Already have a store? Apply here → foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → instagram.com/nathanchan
LinkedIn → linkedin.com/in/nathanhchan
CONNECT WITH DANNY YEUNG
Instagram → instagram.com/dannyyeung22
LinkedIn → linkedin.com/in/dyeung22
Website → im8health.com
0:00 From Baseball Cards to Scaling IM8 to 9 Figures in Just Over a Year
1:22 What Most Founders Get Wrong: Why Product Is the Baseline
2:48 Printiks: Launching 40K PCR Tests Daily and Generating $800M in 3 Years
5:24 The Government Called: Testing 300K Restaurant Workers in 4 Weeks
7:05 Listing on Nasdaq During Covid and Betting Everything on IM8
10:30 Co-Founding IM8 with David Beckham: The Origin Story
15:45 Spending $2-3M Per Month on Ads: The Meta Strategy That Works
22:20 Why They Have 50+ Different Landing Pages and What They Split Test
28:40 How They Lost $400-500K in 3 Days (And What They Learned)
35:15 Scaling from $100K to $200K Daily Ad Spend Without Breaking ROAS
41:30 The Creative Strategy: Volume, Diversity, and Anti-Cannibalization
47:50 Launching Daily Ultimate Longevity: How AOV Jumped from $110 to $150
53:42 When to Launch New Products, Raise Prices, or Go Premium
55:32 The $500K Mistake: What Hasn't Worked and Painful Lessons Learned
57:17 What Success Looks Like Beyond Money (And Why You Need to Go All In)
59:22 Signing Giannis and Top Athletes: Rewriting the DTC Playbook
1:00:30 Final Thoughts and Wrap Up
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → bit.ly/2uyvzdt
Website → foundr.com
Instagram → instagram.com/foundr
Facebook → facebook.com/foundr
Twitter → twitter.com/foundr
LinkedIn → linkedin.com/company/foundr
Podcast → foundr.com/podcast
Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launched a PCR testing operation that processed 28 million tests and generated over $800 million in revenue across three years. He listed the company on the Nasdaq at a billion-dollar valuation—then watched it crash to $40 million within 18 months. Instead of giving up, he bet the entire company's future on launching IM8, a consumer supplement brand co-founded with David Beckham that scaled from zero to nearly $10 million a month in just over a year.
In this interview, the co-founder of IM8 breaks down how he processed 40,000 PCR tests daily with a 2,000-person operation running 24/7, why he pivoted from Covid testing to launching a premium supplement brand, and the brutal $500,000 lesson he learned trying to unlock ad spend too quickly on Meta without the right infrastructure in place.
What you'll learn in this interview:
• How Danny scaled Ubuy-Ibuy to nearly $1M/month in 6 months before Groupon acquired it
• Why he processed 28 million Covid tests generating $800M+ in revenue over 3 years
• How he ran a 24/7 operation with 2,000+ people processing 40,000 tests daily
• Why he listed on the Nasdaq at $1B valuation then crashed to $40M in 18 months
• How he bet the company's future on launching IM8 with David Beckham
• Why product obsession is the baseline—you can't even play without a great product
• How IM8 scaled from zero to $10M/month in just over a year
• The $500,000 mistake: trying to unlock ad spend too fast on Meta
• Why consolidating multiple Meta accounts into one unlocked massive scale
• How they now spend $200K/day on Meta while maintaining profitability
• Why their average order value is over $200—one of the highest in supplements
• How they signed athletes like Giannis Antetokounmpo and Fernando Alonso organically
• Why NSF certification for sport was critical for credibility with elite athletes
• His philosophy: you can't have a backup option—burn the boats and go all in
If you're scaling a DTC brand, trying to unlock paid advertising at scale, or navigating a massive pivot after a business collapse, this conversation will fundamentally change how you think about product obsession, risk-taking, and building brands that elite athletes actively seek out.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → your.omnisend.com/foundr
WANT TO GROW YOUR BRAND WITH META ADS?
Join the Foundr Operators Waitlist → foundr.com/operators
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 and 9-figure founders inside Foundr+ Start your $1 trial → foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
Starting from scratch? Apply here → foundr.com/pages/coaching-start-application
Already have a store? Apply here → foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → instagram.com/nathanchan
LinkedIn → linkedin.com/in/nathanhchan
CONNECT WITH DANNY YEUNG
Instagram → instagram.com/dannyyeung22
LinkedIn → linkedin.com/in/dyeung22
Website → im8health.com
0:00 From Baseball Cards to Scaling IM8 to 9 Figures in Just Over a Year
1:22 What Most Founders Get Wrong: Why Product Is the Baseline
2:48 Printiks: Launching 40K PCR Tests Daily and Generating $800M in 3 Years
5:24 The Government Called: Testing 300K Restaurant Workers in 4 Weeks
7:05 Listing on Nasdaq During Covid and Betting Everything on IM8
10:30 Co-Founding IM8 with David Beckham: The Origin Story
15:45 Spending $2-3M Per Month on Ads: The Meta Strategy That Works
22:20 Why They Have 50+ Different Landing Pages and What They Split Test
28:40 How They Lost $400-500K in 3 Days (And What They Learned)
35:15 Scaling from $100K to $200K Daily Ad Spend Without Breaking ROAS
41:30 The Creative Strategy: Volume, Diversity, and Anti-Cannibalization
47:50 Launching Daily Ultimate Longevity: How AOV Jumped from $110 to $150
53:42 When to Launch New Products, Raise Prices, or Go Premium
55:32 The $500K Mistake: What Hasn't Worked and Painful Lessons Learned
57:17 What Success Looks Like Beyond Money (And Why You Need to Go All In)
59:22 Signing Giannis and Top Athletes: Rewriting the DTC Playbook
1:00:30 Final Thoughts and Wrap Up
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → bit.ly/2uyvzdt
Website → foundr.com
Instagram → instagram.com/foundr
Facebook → facebook.com/foundr
Twitter → twitter.com/foundr
LinkedIn → linkedin.com/company/foundr
Podcast → foundr.com/podcast
