Uploaded July 2024 | Updated September 2026, 5 days ago
Hi, Thanks for watching The video about
IKEA - Here comes the sun
Agencies : Åkestam Holst • Åkestam Holst NoA
Campaign : Here comes the sun
Advertiser : IKEA
Brand : IKEA
Length : 45 Seconds
Posted : Jun 27, 2024
In this Movie Ad we’ll walk you through:
IKEA's "Here Comes the Sun" campaign, developed with Åkestam Holst NoA, leverages an innovative GPS-controlled mirror to reflect sunlight onto shaded outdoor café areas in Stockholm, Sweden.
TIMESTAMPS :
00:00 IKEA - Here comes the sun
Plot :
The ad begins with scenes of shaded, empty café seating areas in Stockholm, contrasting with crowded sunny spots. As the NISSEDAL mirror, controlled by a GPS motor, is installed, the narrative shows the mirror dynamically adjusting to reflect sunlight onto the shaded areas.
Hi, Thanks for watching The video about
IKEA - Here comes the sun
Agencies : Åkestam Holst • Åkestam Holst NoA
Campaign : Here comes the sun
Advertiser : IKEA
Brand : IKEA
Length : 45 Seconds
Posted : Jun 27, 2024
In this Movie Ad we’ll walk you through:
IKEA's "Here Comes the Sun" campaign, developed with Åkestam Holst NoA, leverages an innovative GPS-controlled mirror to reflect sunlight onto shaded outdoor café areas in Stockholm, Sweden.
TIMESTAMPS :
00:00 IKEA - Here comes the sun
Plot :
The ad begins with scenes of shaded, empty café seating areas in Stockholm, contrasting with crowded sunny spots. As the NISSEDAL mirror, controlled by a GPS motor, is installed, the narrative shows the mirror dynamically adjusting to reflect sunlight onto the shaded areas.
