Uploaded April 2026 | Updated September 2026, 10 hours ago

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Personal branding and online business strategy are evolving fast—and in this video, I sit down with Alex Cattoni to break down what’s actually working right now. We talk through her transition from client work to scalable programs, why community and live interaction are outperforming automation, and how marketing has shifted post-COVID. You’ll also hear what she’s planning next, including a return to high-level strategy and how she’s thinking about AI as a tool for creativity—not a replacement for it. If you want to build a more sustainable, modern online business, this conversation will give you a clear perspective on where things are headed.

TIMESTAMPS
00:00 Intro
04:01 Key decisions that shaped business growth
06:35 Mastermind structure and community dynamics
12:15 Media features and building authority
14:16 Launch strategy trends
19:04 Engagement and connection in modern marketing
20:33 Search Atlas
22:19 Email launch links
26:00 The current state of webinars
34:21 What worked in 2025 (wins and lessons)
37:30 Plans for 2026: personal brand and strategy
39:22 AI and the future of creativity

🔹 Watch my free YouTube workshop to learn how to get your first 1,000 subscribers in just 3 months: creatorfasttrack.com/workshop-registration

🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: gillianperkins.com/bts

🔹 Get my Small Business 101 course for FREE: gillianperkins.com/free-training-small-business-101

// WHAT TO WATCH NEXT

- what to focus on in the FIRST WEEK of starting an online business: youtu.be/O8wIhknoQpk
- 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom): youtu.be/gvGLoRQUQe8
- Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...): youtu.be/SySD3KaMJ7E

// LINKS

Learn more about Gillian and find resources to build your online business:
gillianperkins.com

Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins


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