Uploaded April 2026 | Updated September 2026, 2 weeks ago
If I walked into a Maserati dealership and started listing out everything I wanted…
heated seats, custom interior, upgraded engine, all of it…
and they told me the price was $120,000…
and I said “yeah I can’t afford that, I’ve got $20K”
they wouldn’t panic.
they wouldn’t lower the price.
they wouldn’t suddenly try to justify their value.
They’d just… redirect me.
“Totally get it. That’s not what we offer here.”
And this is the part no one tells you when you’re freelancing or selling services online:
Not being able to afford something ≠ it’s overpriced
It just means it’s not for you.
But what most people do is start shrinking themselves the second someone hesitates.
They:
lower their rates
over-explain
add more and more and more
try to “earn” the yes
And suddenly… they’re offering Maserati-level work at Toyota pricing
Which is exhausting… and not sustainable
Some people are meant to shop at Toyota
Some people are ready for Maserati
Your job is not to convince everyone
Your job is to price for the level you operate at… and stand there
And if someone can’t afford you?
That’s okay. Truly.
They can find something that fits their budget
and you can keep building something that fits your value
#freelancerpricing #freelancetips #servicebasedbusiness #onlinebusiness #pricingstrategy
If I walked into a Maserati dealership and started listing out everything I wanted…
heated seats, custom interior, upgraded engine, all of it…
and they told me the price was $120,000…
and I said “yeah I can’t afford that, I’ve got $20K”
they wouldn’t panic.
they wouldn’t lower the price.
they wouldn’t suddenly try to justify their value.
They’d just… redirect me.
“Totally get it. That’s not what we offer here.”
And this is the part no one tells you when you’re freelancing or selling services online:
Not being able to afford something ≠ it’s overpriced
It just means it’s not for you.
But what most people do is start shrinking themselves the second someone hesitates.
They:
lower their rates
over-explain
add more and more and more
try to “earn” the yes
And suddenly… they’re offering Maserati-level work at Toyota pricing
Which is exhausting… and not sustainable
Some people are meant to shop at Toyota
Some people are ready for Maserati
Your job is not to convince everyone
Your job is to price for the level you operate at… and stand there
And if someone can’t afford you?
That’s okay. Truly.
They can find something that fits their budget
and you can keep building something that fits your value
#freelancerpricing #freelancetips #servicebasedbusiness #onlinebusiness #pricingstrategy
