Uploaded February 2026 | Updated September 2026, 3 weeks ago
In Episode 3 of Soft CEO Diaries, I break down the step-by-step strategy I’d use to rebuild my brand from day one as a content creator. From choosing the right platform and niche to growing on Instagram and YouTube, landing brand deals, and building a sustainable creator business, this episode is for anyone who wants clarity without burnout.
I’m sharing the systems, mindset shifts, and creator strategy that helped me earn over $600K in brand deals and build a long-term content business rooted in soft living and intention.
.....................................................
Time stamps
00:20 Who am I ?
02:28 Mindset
03:44 Just start
04:46 Practical tips
07:19 Real life example
09:44 Know your main platform
11:53 People that grow quickly
13:53 Its not always about having a lot of followers
16:34 Do your research
18:43 Get inspo offline
20:31 creating multiple sources of income
.....................................................
The soft ceo starter map jhanneu.myflodesk.com/zaxi011hq5
Join my newsletter:jhanneu.substack.com
Follow the podcast on Instagram instagram.com/softceodiaries
Scheduling tool : https://f.mtr.cool/VPPEZO
.....................................................
☀️All my links to my favs. shopmy.us/shop/jhanneu?Section_id=105717&tab=collections
✈️ Travel safe & browse privately with NordVPN: go.nordvpn.net/aff_c?offer_id=15&aff_id=124636&url_id=902
.....................................................
☀️SAY HI ON SOCIAL:
Instagram: instagram.com/jhanneu
TikTok: tiktok.com/@jhanneu
.....................................................
☀️ For business inquires contact me at partnerships@jhanneu.com
.....................................................
✨ About Me
I’m Jhánneu, a New York City based lifestyle creator, speaker, and host. My work centers on designing a soft, intentional life through wellness, beauty, mindful routines, and conscious living. Through storytelling rooted in clarity and ease, I share my journey of starting over, building sustainable systems, and creating a life that feels both grounded and expansive. My content is for women who want to live well, move with intention, and build lives that feel as good as they look.
I’ve partnered with brands like Hotels.com, Marriott, Dell, and Volvo, bringing an conscious perspective to every collaboration. My work has been featured in Vogue, CNN, and Vox, and I’ve also appeared on The Drew Barrymore Show.
In Episode 3 of Soft CEO Diaries, I break down the step-by-step strategy I’d use to rebuild my brand from day one as a content creator. From choosing the right platform and niche to growing on Instagram and YouTube, landing brand deals, and building a sustainable creator business, this episode is for anyone who wants clarity without burnout.
I’m sharing the systems, mindset shifts, and creator strategy that helped me earn over $600K in brand deals and build a long-term content business rooted in soft living and intention.
.....................................................
Time stamps
00:20 Who am I ?
02:28 Mindset
03:44 Just start
04:46 Practical tips
07:19 Real life example
09:44 Know your main platform
11:53 People that grow quickly
13:53 Its not always about having a lot of followers
16:34 Do your research
18:43 Get inspo offline
20:31 creating multiple sources of income
.....................................................
The soft ceo starter map jhanneu.myflodesk.com/zaxi011hq5
Join my newsletter:jhanneu.substack.com
Follow the podcast on Instagram instagram.com/softceodiaries
Scheduling tool : https://f.mtr.cool/VPPEZO
.....................................................
☀️All my links to my favs. shopmy.us/shop/jhanneu?Section_id=105717&tab=collections
✈️ Travel safe & browse privately with NordVPN: go.nordvpn.net/aff_c?offer_id=15&aff_id=124636&url_id=902
.....................................................
☀️SAY HI ON SOCIAL:
Instagram: instagram.com/jhanneu
TikTok: tiktok.com/@jhanneu
.....................................................
☀️ For business inquires contact me at partnerships@jhanneu.com
.....................................................
✨ About Me
I’m Jhánneu, a New York City based lifestyle creator, speaker, and host. My work centers on designing a soft, intentional life through wellness, beauty, mindful routines, and conscious living. Through storytelling rooted in clarity and ease, I share my journey of starting over, building sustainable systems, and creating a life that feels both grounded and expansive. My content is for women who want to live well, move with intention, and build lives that feel as good as they look.
I’ve partnered with brands like Hotels.com, Marriott, Dell, and Volvo, bringing an conscious perspective to every collaboration. My work has been featured in Vogue, CNN, and Vox, and I’ve also appeared on The Drew Barrymore Show.
